🆕 Draft — new guide created on the duplicate for review. Synthesizes Laylo's existing channel guides into one decision framework.

Laylo lets you reach the fans you own across several channels. Use this to pick the right one for each moment.

Quick guide

• SMS — your most direct, highest-open channel. Best for time-sensitive moments: drop-day links, presale codes, "tickets are live." Costs more credits and needs a registered phone number.
• Email — rich and low-cost (1 credit). Best for depth: newsletters, recaps, longer stories, link-heavy updates. Set up a custom email domain first for deliverability.
• WhatsApp — reach fans worldwide, especially outside the US/Canada, with rich media and high international engagement. ($450/month sender enablement fee)
• RCS — the upgraded SMS: verified sender, images, and tappable buttons on supported Android. Falls back to SMS automatically. ($1,500/year sender enablement fee)
• MMS — add an image or GIF to a text for big announcements.
• Instagram DMs & Comments — capture fans the instant they engage with your content.

Rule of thumb

1. Lead with SMS when timing matters (on-sales, presales, drop day).
2. Use email for anything that benefits from space and visuals.
3. Layer WhatsApp for international fans, RCS / MMS to make key moments richer, and Instagram to turn engagement into signups.
4. Always segment so the right fans get the right message.

⚖️ Whatever the channel, follow the permission basics to stay compliant.