Some messaging apps trigger bots that click and check links for spam, accessibility and fraud. It’s not always possible to differentiate between these clicks and real clicks.

Examples range from an email client pre-opening an email to check for spam, or an AI agent opening texts to filter them out.

<aside> 💡

Every visitor still reaches your link. Bot detection only changes how a click is counted. Known bots aren’t counted at all. Clicks that might come from a bot are counted but flagged, so you can see how many there are.

</aside>

Where bot clicks come from

When you send a text or an email with a link, an app or service often opens that link automatically. This usually happens within seconds of delivery, whether or not the fan ever taps it.

How Laylo counts them

Type How we spot it Counted in your clicks?
Known bot It identifies itself as a bot or link-preview tool No
Maybe bot It has strange link click patterns eg. clicking a link a few milliseconds after its delivered Yes, and flagged
Regular click No bot signal Yes

Where you’ll see them

In Messages → Sent messages, hover over a message’s CTR and click count. If any of its clicks were flagged, the tooltip adds a line like “120 clicks may be bots.”